If you’re not super thrilled about the teams in this year’s Super Bowl — talking to you NFC East fans — there’s an alternative way to keep your mind away from the thought of an Eagles championship or another reminder that Bill Belichick doesn’t believe in personal days away from the office.

Mercedes-Benz has set up a contest to give away a Mercedes-AMG C43 Coupe to the person who has their finger continuously placed the longest on a virtual car that will drive around on their smartphone screen during the Super Bowl.

“We wanted to get beyond the traditional game-day executions and do something that was more reflective of the social co-viewing phenomena that game day has become with people alternating between watching the big screen and socializing on the small one,” Drew Slaven, vice president of marketing for MBUSA, said in a statement. 

“Earlier this year we launched a digital campaign for our high-performance Mercedes-AMG models called ‘Join the Obsessed’ and that’s what inspired Last Fan Standing. So, may the most obsessed win on February 4.”

The competition begins at kickoff of the big game, with contestants being disqualified as soon as they remove their finger from the car. Players who register and announce to the Twitter masses that they’re playing the game may be awarded a one-minute or five-minute timeout during the game.

As the game difficulty progresses with distractions and contestants drop out by losing contact with the car, a live counter will show the number of players remaining.

For more information about sinking your entire Super Bowl Sunday into a game that requires that you stay in even more constant contact with your phone than normal, well, here ya go.