AUSTIN, TX – (July 21, 2026) — FloSports, home to more than 55,000 live events across 25 different sports, today announced the launch of the FloSports Channel – a new free streaming channel showcasing more than 300 live premium events and over 1,000 hours of live programming from top partners across its entire portfolio. The new free, ad-supported streaming television (FAST) channel represents a significant expansion of FloSports’ distribution capabilities and a new opportunity for the company’s current and future rights partners to reach broader audiences through one of the largest streaming destinations in the U.S. The FloSports Channel will premiere on Prime Video July 21 in the U.S.
FloSports has built the infrastructure and operating system that consolidates fragmented sports into a single platform, turning passion-driven communities into scalable businesses. The FloSports Channel broadens access to the vast Flo ecosystem by giving customers on Prime Video easy entry to the best action from Flo partners and leading sports properties that include professional sports leagues, world championships, women’s sports, college sports, high school sports, and must see moments that can’t be found anywhere else.
The live event schedule will be supported by a range of original and shoulder programming, including studio shows and podcasts from FloSports’ leading verticals. Fans will also have access to highlights, replays, and award-recognized documentaries from across FloSports’ extensive sports portfolio.
“The traditional linear market is not built to fully serve the depth, quality, and growth potential of many non-Tier 1 sports rights,” said Phil Wendler, EVP, Global Rights Acquisition, FloSports. “FloSports has spent years building a better model for rights holders who want more than a distribution outlet. The FloSports Channel on Prime Video expands that promise by giving our partners another scaled, free-to-consumer distribution path, helping new fans discover the sports and communities that make FloSports unique.”
The launch comes as free, ad-supported streaming television continues to gain momentum with consumers and advertisers. According to Wurl’s 2025 CTV Trends report, more than 61 million U.S. monthly active households now watch free, ad-supported streaming TV channels. Across major FAST platforms, monthly active households increased 12% year over year, while average daily viewing hours per household grew 16%, producing a 29% increase in total viewing time across platforms.
Additional launch details, distribution partners, programming information, and availability updates will be announced in the coming weeks.
About FloSports
FloSports is the leading digital platform for underserved sports combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses – from youth to professional levels.
By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.
Flo streams more than 55,000 live events annually across sports including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA athletics, and more. It holds more than 600 rights agreements with organizations including NASCAR, USA Wrestling, Varsity Spirit, the American Hockey League (AHL), High Limit Racing, the Tour de France, the Wanda Diamond League, and 20 NCAA conferences, to bring world-class competition to fans around the world.
For more information, visit flosports.tv.