NEWMAC Announces Five-Year Media Rights Deal With FloSports

NEWMAC Announces Five-Year Media Rights Deal With FloSports

The NEWMAC announced a five-year media rights agreement under which FloSports will become the exclusive media partner beginning in the 24-25 academic year.

Feb 28, 2024 by Leanza Pieroni

The NEWMAC and FloSports, a global independent sports media company and streaming platform, today announced a historic five-year media rights agreement under which FloSports will become the exclusive media partner of the NEWMAC beginning in the 2024-2025 academic year. By providing the NEWMAC with a national platform and additional resources, the agreement will enhance the NEWMAC’s standing as a preeminent NCAA Division III conference.

“As a conference, our mission is to be at the forefront of the evolving landscape of college athletics to create the best possible experience for our student-athletes,” said Patrick B. Summers, NEWMAC Executive Director. “Our partnership with FloSports enables the NEWMAC to continue building on our success as a conference by providing our student-athletes and institutional brands with increased exposure and a national platform.”

Under the terms of the agreement, FloSports will distribute more than 1,100 regular season and postseason NEWMAC events live and on-demand across 17 sports, with member institutions having the option to post full games free of charge on their institutional platforms 72 hours after each contest. FloSports investment into the conference will enhance overall production quality and media operations of member schools throughout the term of the contract. FloSports will also leverage the nationally and internationally recognized brands of the NEWMAC member institutions by producing original content and social media programming throughout the conference over the five-year term.

“This partnership will allow the NEWMAC to continue to elevate its brand and highlight our most valuable asset – our student-athletes. We are proud to be a leader among athletic conferences, and our NEWMAC Presidents Council is unanimous in its belief that this is the right path forward for the NEWMAC,” - Stephen Spinelli Jr., President of Babson College and Chair of the NEWMAC Presidents Council.

With 90 percent of the revenue from the agreement going back to the NEWMAC member institutions, the agreement will enable the implementation of improved broadcast production standards and continued equity in production quality between corresponding men’s and women’s sports.

“We are committed to providing the comprehensive destination that NCAA Division III conferences, schools, student-athletes, and fans deserve, and are proud to make an investment in the NEWMAC to serve this mission,” said Mike Levy, Senior Vice President, Global Rights Acquisition & Partnerships at FloSports. “We remain steadfast in our belief that there is significant value to be unearthed at the Division III level, and the NEWMAC’s combination of athletic excellence and nationally recognized member institutions makes the conference a significant addition to our platform.”

FloSports college programming reached more than 38 million people in 2023 and the platform is anticipating streaming over 6,000 total NCAA events during the 2023-2024 season. More than 51 million live minutes were watched for NCAA conference partner events in the 2022-2023 season.

For more information on the NEWMAC and its partnership with FloSports, visit the NEWMAC website.

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